2023 Strategic Plan

Council Strategies

• Implement Units Strong 2 Plan and re-structure Membership organization

• Work across the Council Vice Presidents to ensure a coordinated focus on membership in all Council activities

• Interface monthly with NST2 membership committee for best practices and ideas

• Utilize Council Membership Budget to invest in marketing and branding to raise profile of Scouting within GSWC area

• Council Board with leadership from the nominating committee will focus on filling the zone commissioners, membership advocates and membership committee early in 2023

• Complete a market analysis of GSWC territory to identify areas and population to emphasize in membership growth activities. Share results with Zone commissioners, advocates, and unit leaders.

• Support unit level membership activities via through Zone Membership Advocates

• Provide regular communications and sharing of resources with unit commissioners and unit key three – connect them to national resources, best practices, and tools

• Coordinate spring and fall recruitment campaigns

• Coordinate a school outreach campaign in first half of 2023

• Plan and execute Council-led Adventure Day (or similar) activities in each quarter

Recommended Unit Strategies

• Re-recruit dropped youth and invite them back to unit activities

• Execute program activities with a membership focus – all unit activities are potential recruiting events!

• Each unit develops an annual membership activities plan, to include proactive recruiting of scouts transitioning between age-level programs

• Each unit holds Join Events as part of Spring and Fall Membership Campaigns

• Units take advantage of membership-oriented resources available from BSA National

• Units participate in Community Events to increase visibility of Scouting

• Units participate in a school outreach campaign (Adopt-a-School?) in first half of 2023

2023 Membership Growth Challenge

Training

Scouting Activities

Community Outreach

Set Goals

Other ideas